Kidoz (OTCMKTS:KDOZF – Get Free Report) and Lucky Strike Entertainment (NYSE:LUCK – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, dividends, earnings, analyst recommendations, profitability, institutional ownership and risk.
Institutional & Insider Ownership
68.1% of Lucky Strike Entertainment shares are held by institutional investors. 20.5% of Kidoz shares are held by company insiders. Comparatively, 79.9% of Lucky Strike Entertainment shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Volatility and Risk
Kidoz has a beta of -1.61, indicating that its stock price is 261% less volatile than the S&P 500. Comparatively, Lucky Strike Entertainment has a beta of 0.77, indicating that its stock price is 23% less volatile than the S&P 500.
Valuation and Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Kidoz | $13.33 million | 2.07 | -$2.01 million | ($0.01) | -21.00 |
| Lucky Strike Entertainment | $1.18 billion | 1.29 | -$83.58 million | ($0.01) | -1,068.00 |
Kidoz has higher earnings, but lower revenue than Lucky Strike Entertainment. Lucky Strike Entertainment is trading at a lower price-to-earnings ratio than Kidoz, indicating that it is currently the more affordable of the two stocks.
Analyst Ratings
This is a summary of recent ratings and price targets for Kidoz and Lucky Strike Entertainment, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Kidoz | 0 | 0 | 0 | 0 | 0.00 |
| Lucky Strike Entertainment | 0 | 1 | 0 | 0 | 2.00 |
Lucky Strike Entertainment has a consensus target price of $12.00, suggesting a potential upside of 12.36%. Given Lucky Strike Entertainment’s stronger consensus rating and higher probable upside, analysts clearly believe Lucky Strike Entertainment is more favorable than Kidoz.
Profitability
This table compares Kidoz and Lucky Strike Entertainment’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Kidoz | -9.40% | -18.24% | -13.05% |
| Lucky Strike Entertainment | 1.11% | -35.76% | 1.68% |
Summary
Lucky Strike Entertainment beats Kidoz on 8 of the 12 factors compared between the two stocks.
About Kidoz
Kidoz Inc. develops and sells AdTech software products in Western Europe; Central, Eastern, and Southern Europe; North America; and internationally. The company also owns and develops mobile Kidoz safe ad network, the Kidoz kid-mode operating system, the Kidoz publisher SDK, the Rooplay edugames platform, and the Rooplay originals. In addition, it offers Rooplay, the cloud-based EduGame system for kids to learn and play. The company was formerly known as Shoal Games Ltd. and changed its name to Kidoz Inc. in April 2019. Kidoz Inc. was incorporated in 1987 and is based in Vancouver, Canada.
About Lucky Strike Entertainment
Lucky Strike Entertainment Corp. engages in operating bowling centers. It offers entertainment concepts with lounge seating, arcades, food and beverage offerings, and hosting and overseeing professional and non-professional bowling tournaments and related broadcasting. The company was founded by Thomas F. Shannon in 1997 and is headquartered in Mechanicsville, VA.
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