Roku (NASDAQ:ROKU) Shares Up 0.3% – Still a Buy?

Roku, Inc. (NASDAQ:ROKU) shot up 0.3% on Thursday . The stock traded as high as $82.10 and last traded at $81.92. 369,813 shares were traded during trading, a decline of 86% from the average session volume of 2,675,147 shares. The stock had previously closed at $81.65.

Analyst Ratings Changes

A number of analysts have commented on ROKU shares. UBS Group assumed coverage on Roku in a research report on Friday, November 22nd. They issued a “neutral” rating and a $73.00 price target for the company. Wells Fargo & Company raised their target price on shares of Roku from $72.00 to $74.00 and gave the stock an “equal weight” rating in a research note on Thursday, October 31st. Morgan Stanley upped their price target on shares of Roku from $60.00 to $65.00 and gave the stock an “underweight” rating in a research report on Tuesday, October 29th. Wedbush restated an “outperform” rating and set a $100.00 target price on shares of Roku in a research note on Wednesday, January 8th. Finally, Citizens Jmp raised shares of Roku to a “strong-buy” rating in a report on Tuesday, January 21st. Three research analysts have rated the stock with a sell rating, eight have given a hold rating, thirteen have assigned a buy rating and two have assigned a strong buy rating to the company’s stock. According to data from MarketBeat, Roku has a consensus rating of “Moderate Buy” and a consensus price target of $83.18.

Roku Price Performance

The company has a 50-day moving average of $79.52 and a 200 day moving average of $72.48. The company has a market cap of $12.34 billion, a PE ratio of -70.83 and a beta of 2.05.

Insider Activity

In other news, CAO Matthew C. Banks sold 8,693 shares of the company’s stock in a transaction that occurred on Monday, November 18th. The stock was sold at an average price of $71.44, for a total transaction of $621,027.92. Following the transaction, the chief accounting officer now owns 7,264 shares of the company’s stock, valued at approximately $518,940.16. This represents a 54.48 % decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which can be accessed through this link. Also, CFO Dan Jedda sold 1,000 shares of the firm’s stock in a transaction that occurred on Monday, December 16th. The stock was sold at an average price of $82.73, for a total value of $82,730.00. Following the sale, the chief financial officer now directly owns 64,555 shares of the company’s stock, valued at $5,340,635.15. This represents a 1.53 % decrease in their ownership of the stock. The disclosure for this sale can be found here. In the last 90 days, insiders have sold 72,885 shares of company stock valued at $5,712,912. 13.98% of the stock is currently owned by insiders.

Institutional Trading of Roku

A number of hedge funds and other institutional investors have recently bought and sold shares of the business. Geneos Wealth Management Inc. boosted its stake in shares of Roku by 369.9% during the fourth quarter. Geneos Wealth Management Inc. now owns 343 shares of the company’s stock valued at $25,000 after purchasing an additional 270 shares during the period. Vision Financial Markets LLC purchased a new stake in Roku in the 4th quarter valued at about $30,000. Raelipskie Partnership bought a new position in Roku in the 3rd quarter worth about $32,000. Game Plan Financial Advisors LLC purchased a new position in shares of Roku during the fourth quarter worth approximately $37,000. Finally, Future Financial Wealth Managment LLC bought a new stake in shares of Roku during the third quarter valued at approximately $43,000. Hedge funds and other institutional investors own 86.30% of the company’s stock.

About Roku

Roku, Inc, together with its subsidiaries, operates a TV streaming platform in the United states and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others. The Platform segment offers digital advertising, including direct and programmatic video advertising, media and entertainment promotional spending, and related services; and streaming services distribution, such as subscription and transaction revenue shares, and sale of premium subscriptions and branded app buttons on remote controls.