comScore, Inc. (NASDAQ:SCOR) Short Interest Update

comScore, Inc. (NASDAQ:SCOR) saw a large increase in short interest in the month of November. As of November 15th, there was short interest totalling 31,400 shares, an increase of 26.1% from the October 31st total of 24,900 shares. Approximately 0.9% of the company’s shares are short sold. Based on an average daily volume of 23,100 shares, the days-to-cover ratio is currently 1.4 days.

Hedge Funds Weigh In On comScore

A hedge fund recently raised its stake in comScore stock. Vanguard Group Inc. raised its stake in comScore, Inc. (NASDAQ:SCOR) by 1.2% during the first quarter, according to the company in its most recent Form 13F filing with the SEC. The institutional investor owned 174,826 shares of the company’s stock after buying an additional 2,121 shares during the quarter. Vanguard Group Inc. owned about 3.63% of comScore worth $2,692,000 at the end of the most recent reporting period. Hedge funds and other institutional investors own 42.15% of the company’s stock.

Wall Street Analyst Weigh In

A number of brokerages have issued reports on SCOR. Needham & Company LLC reduced their target price on comScore from $17.00 to $13.50 and set a “buy” rating on the stock in a report on Wednesday, August 7th. Craig Hallum reissued a “hold” rating and set a $8.00 price objective (down previously from $18.00) on shares of comScore in a research note on Thursday, August 29th. Finally, StockNews.com assumed coverage on shares of comScore in a research report on Tuesday, November 26th. They set a “buy” rating on the stock.

comScore Stock Performance

NASDAQ:SCOR traded up $0.13 on Friday, reaching $8.38. The company’s stock had a trading volume of 15,142 shares, compared to its average volume of 38,514. The firm has a market cap of $40.99 million, a PE ratio of -0.39 and a beta of 1.10. The business’s 50-day moving average price is $6.66 and its two-hundred day moving average price is $9.65. comScore has a 1-year low of $4.89 and a 1-year high of $20.97.

comScore Company Profile

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.