Analyzing Bridgeline Digital (NASDAQ:BLIN) and Asset Entities (NASDAQ:ASST)

Asset Entities (NASDAQ:ASST) and Bridgeline Digital (NASDAQ:BLIN) are both small-cap business services companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, earnings, analyst recommendations, institutional ownership, profitability, valuation and dividends.

Volatility and Risk

Asset Entities has a beta of 8.38, suggesting that its stock price is 738% more volatile than the S&P 500. Comparatively, Bridgeline Digital has a beta of 1.94, suggesting that its stock price is 94% more volatile than the S&P 500.

Valuation & Earnings

This table compares Asset Entities and Bridgeline Digital”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Asset Entities	$358,798.00	8.04	-$4.93 million	($1.90)	-0.50
Bridgeline Digital	$15.29 million	0.76	-$9.44 million	($0.96)	-1.16

Asset Entities has higher earnings, but lower revenue than Bridgeline Digital. Bridgeline Digital is trading at a lower price-to-earnings ratio than Asset Entities, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Asset Entities and Bridgeline Digital’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Asset Entities	-1,574.65%	-207.47%	-191.30%
Bridgeline Digital	-62.72%	-84.86%	-55.19%

Analyst Ratings

This is a summary of current ratings and target prices for Asset Entities and Bridgeline Digital, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Asset Entities	0	0	0	0	N/A
Bridgeline Digital	0	1	0	0	2.00

Insider & Institutional Ownership

5.5% of Asset Entities shares are held by institutional investors. Comparatively, 15.1% of Bridgeline Digital shares are held by institutional investors. 60.3% of Asset Entities shares are held by insiders. Comparatively, 20.3% of Bridgeline Digital shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

Bridgeline Digital beats Asset Entities on 6 of the 11 factors compared between the two stocks.

About Asset Entities

Asset Entities Inc., a technology company, provides social media marketing and content delivery services across Discord, TikTok, and other social media platforms. It designs, develops, and manages servers for communities on Discord. The company offers discord investment education, entertainment, and marketing services. It serves retail investors, creators, and influencers. Asset Entities Inc. was founded in 2020 and is based in Dallas, Texas. The company is a subsidiary of Asset Entities Holdings, Llc.

About Bridgeline Digital

Bridgeline Digital, Inc. operates as a marketing technology company in the United States, Canada, and internationally. The company offers HawkSearch, a site search, recommendation, and personalization application for marketers, merchandisers, and developers; Celebros Search, a commerce-oriented site search product that provides natural language processing with artificial intelligence; and Woorank, a Search Engine Optimization (SEO) audit tool that generates an instant performance audit of the site's technical, on-page, and off-page SEO. It also provides Bridgeline TruPresence, a web content management and eCommerce platform to support the needs of multi-unit organizations and franchises; Bridgeline Unbound, a technology suite that empower marketers to easily manage their digital experiences and create personalized customer journeys; and OrchestraCMS, a digital experience platform that enables development of custom solutions, third-party integrations, and delivery of digital transformation initiatives on the Salesforce platform. In addition, the company offers digital engagement services comprising digital strategy, web design and web development, usability engineering, information architecture, and SEO, as well as hosting services. It serves vertical markets, such as industrial distributors and wholesalers, franchises and enterprises, manufacturers, eCommerce retailers, health services and life sciences, technology, credit unions and banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. Bridgeline Digital, Inc. was incorporated in 2000 and is based in Woburn, Massachusetts.