Direct Digital Holdings, Inc. (NASDAQ:DRCT) President W Keith Smith Sells 20,563 Shares

Direct Digital Holdings, Inc. (NASDAQ:DRCT) President W Keith Smith sold 20,563 shares of the stock in a transaction that occurred on Wednesday, March 26th. The shares were sold at an average price of $0.78, for a total transaction of $16,039.14. Following the completion of the sale, the president now directly owns 12,186 shares of the company’s stock, valued at approximately $9,505.08. This trade represents a 62.79 % decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website.

W Keith Smith also recently made the following trade(s):

• On Monday, March 24th, W Keith Smith sold 10,300 shares of Direct Digital stock. The shares were sold at an average price of $0.76, for a total value of $7,828.00.
• On Friday, March 21st, W Keith Smith sold 5,831 shares of Direct Digital stock. The shares were sold at an average price of $0.76, for a total transaction of $4,431.56.
• On Wednesday, March 19th, W Keith Smith sold 10,171 shares of Direct Digital stock. The stock was sold at an average price of $0.80, for a total transaction of $8,136.80.
• On Monday, March 17th, W Keith Smith sold 8,657 shares of Direct Digital stock. The shares were sold at an average price of $0.73, for a total transaction of $6,319.61.
• On Friday, March 14th, W Keith Smith sold 15,874 shares of Direct Digital stock. The stock was sold at an average price of $0.77, for a total value of $12,222.98.
• On Wednesday, March 12th, W Keith Smith sold 14,881 shares of Direct Digital stock. The shares were sold at an average price of $0.83, for a total value of $12,351.23.

Direct Digital Price Performance

Shares of DRCT stock traded up $0.56 on Thursday, hitting $1.33. The stock had a trading volume of 23,455,040 shares, compared to its average volume of 906,884. The company’s 50 day moving average price is $1.05 and its 200-day moving average price is $1.68. Direct Digital Holdings, Inc. has a 1 year low of $0.51 and a 1 year high of $16.37. The firm has a market capitalization of $19.50 million, a P/E ratio of -1.14 and a beta of 6.61.

Direct Digital (NASDAQ:DRCT) last issued its quarterly earnings results on Thursday, March 27th. The company reported ($0.54) earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of ($0.78) by $0.24. Direct Digital had a negative net margin of 5.61% and a negative return on equity of 25.66%. On average, equities analysts forecast that Direct Digital Holdings, Inc. will post -1.91 EPS for the current year.

Institutional Investors Weigh In On Direct Digital

An institutional investor recently bought a new position in Direct Digital stock. Citadel Advisors LLC purchased a new position in Direct Digital Holdings, Inc. (NASDAQ:DRCT) in the 4th quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund purchased 44,202 shares of the company’s stock, valued at approximately $70,000. Citadel Advisors LLC owned approximately 0.30% of Direct Digital as of its most recent SEC filing. 4.02% of the stock is owned by institutional investors and hedge funds.

Direct Digital Company Profile

Direct Digital Holdings, Inc operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem.