Head to Head Comparison: Pursuit Attractions & Hospitality (NYSE:PRSU) & Baosheng Media Group (NASDAQ:BAOS)

Pursuit Attractions & Hospitality (NYSE:PRSU) and Baosheng Media Group (NASDAQ:BAOS) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their risk, profitability, earnings, dividends, institutional ownership, analyst recommendations and valuation.

Analyst Ratings

This is a breakdown of recent ratings for Pursuit Attractions & Hospitality and Baosheng Media Group, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Pursuit Attractions & Hospitality	0	0	1	0	3.00
Baosheng Media Group	0	0	0	0	0.00

Pursuit Attractions & Hospitality currently has a consensus price target of $50.00, suggesting a potential upside of 30.01%. Given Pursuit Attractions & Hospitality’s stronger consensus rating and higher possible upside, research analysts plainly believe Pursuit Attractions & Hospitality is more favorable than Baosheng Media Group.

Volatility and Risk

Pursuit Attractions & Hospitality has a beta of 2.05, meaning that its share price is 105% more volatile than the S&P 500. Comparatively, Baosheng Media Group has a beta of 1.19, meaning that its share price is 19% more volatile than the S&P 500.

Insider and Institutional Ownership

89.9% of Pursuit Attractions & Hospitality shares are owned by institutional investors. Comparatively, 6.3% of Baosheng Media Group shares are owned by institutional investors. 4.1% of Pursuit Attractions & Hospitality shares are owned by company insiders. Comparatively, 22.6% of Baosheng Media Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Profitability

This table compares Pursuit Attractions & Hospitality and Baosheng Media Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Pursuit Attractions & Hospitality	2.68%	47.55%	5.49%
Baosheng Media Group	N/A	N/A	N/A

Earnings and Valuation

This table compares Pursuit Attractions & Hospitality and Baosheng Media Group”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Pursuit Attractions & Hospitality	$1.40 billion	0.58	$16.02 million	$0.50	76.92
Baosheng Media Group	$920,000.00	5.22	-$1.85 million	N/A	N/A

Pursuit Attractions & Hospitality has higher revenue and earnings than Baosheng Media Group.

Summary

Pursuit Attractions & Hospitality beats Baosheng Media Group on 10 of the 12 factors compared between the two stocks.

About Pursuit Attractions & Hospitality

Pursuit Attractions & Hospitality, Inc. engages in the provision of hospitality and leisure activities, experiential marketing, and live events. It operates through the following segments: Pursuit, Spiro, and GES Exhibitions. The Pursuit segment provides travel experiences that include recreational attractions, unique hotels and lodges, food and beverage, retail, sightseeing, and ground transportation services. The Spiro segment is an experiential marketing agency that partners with brands around the world to manage and elevate their global experiential marketing activities. The GES Exhibitions segment is a global exhibition services company that partners with exhibition and conference organizers as a full-service provider of strategic and logistics solutions to manage the complexity of their shows. The company was founded in 1926 and is headquartered in Denver, CO.

About Baosheng Media Group

Baosheng Media Group Holdings Limited operates as an online marketing solution provider in the People's Republic of China. It connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget, and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process. The company also serves media businesses in various ways, including identifying advertisers to buy their ad inventory; facilitating payment arrangements with advertisers; assisting advertisers in handling ad deployment logistics with media; and engaging in other marketing and promotion activities aimed at educating and inducing advertisers to use online advertising. Its advertising services comprise search engine marketing (SEM) services, such as the deployment of ranked search ads and other display search ads offered by search engine operators; and non-SEM services consisting of social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media, such as social media platforms, short-video platforms, news portals, and mobile apps. The company was incorporated in 2014 and is headquartered in Beijing, the People's Republic of China.