Auddia (NASDAQ:AUUD – Get Free Report) and Urgent.ly (NASDAQ:ULY – Get Free Report) are both small-cap business services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, institutional ownership, valuation, dividends, earnings and profitability.
Risk and Volatility
Auddia has a beta of 0.64, indicating that its stock price is 36% less volatile than the S&P 500. Comparatively, Urgent.ly has a beta of 2.22, indicating that its stock price is 122% more volatile than the S&P 500.
Earnings and Valuation
This table compares Auddia and Urgent.ly”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Auddia | N/A | N/A | -$8.81 million | N/A | N/A |
| Urgent.ly | $184.65 million | 0.03 | $74.73 million | $9.32 | 0.05 |
Analyst Ratings
This is a summary of recent recommendations for Auddia and Urgent.ly, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Auddia | 0 | 0 | 0 | 0 | 0.00 |
| Urgent.ly | 0 | 0 | 1 | 0 | 3.00 |
Urgent.ly has a consensus price target of $1.50, suggesting a potential upside of 233.26%. Given Urgent.ly’s stronger consensus rating and higher probable upside, analysts clearly believe Urgent.ly is more favorable than Auddia.
Profitability
This table compares Auddia and Urgent.ly’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Auddia | N/A | -243.38% | -143.18% |
| Urgent.ly | 59.29% | N/A | -73.06% |
Insider & Institutional Ownership
28.3% of Urgent.ly shares are owned by institutional investors. 2.7% of Auddia shares are owned by company insiders. Comparatively, 13.4% of Urgent.ly shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
Summary
Urgent.ly beats Auddia on 11 of the 11 factors compared between the two stocks.
About Auddia
Auddia Inc., a technology company, develops AI Platform for the audio and podcast markets. The company's flagship product is faidr, which enables consumers to listen to various AM/FM radio station with commercial breaks replaced with personalized audio content, including popular and new music, news, and weather. It also provides Vodacast mobile app, an interactive differentiated podcasting that allows podcasters to give their audiences an interactive audio experience; and Podcast Hub, a content management system. The company was formerly known as Clip Interactive, LLC and changed its name to Auddia Inc. in November 2019. Auddia Inc. was founded in 2012 and is headquartered in Boulder, Colorado.
About Urgent.ly
Urgent.ly Inc. offers mobility assistance software platform for roadside assistance in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. Its services include car lockout, tire changes, towing, stuck in ditch and winch services, motorcycle towing, electric vehicle towing, jump start, and gas delivery. The company's software platform combines location-based services, real-time data, AI and machine-to-machine communication to provide roadside assistance solutions. It serves automotive, insurance, telematics, and other transportation-focused verticals. Urgent.ly Inc. was incorporated in 2013 and is headquartered in Vienna, Virginia.
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