Center for Financial Planning Inc. Purchases New Position in The Trade Desk, Inc. (NASDAQ:TTD)

Center for Financial Planning Inc. purchased a new stake in The Trade Desk, Inc. (NASDAQ:TTD) in the fourth quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The fund purchased 659 shares of the technology company’s stock, valued at approximately $77,000.

A number of other institutional investors and hedge funds have also recently bought and sold shares of TTD. Harbor Investment Advisory LLC raised its holdings in shares of Trade Desk by 68.8% in the fourth quarter. Harbor Investment Advisory LLC now owns 287 shares of the technology company’s stock valued at $34,000 after buying an additional 117 shares during the last quarter. Synergy Asset Management LLC acquired a new position in Trade Desk during the fourth quarter worth about $34,000. Exchange Traded Concepts LLC acquired a new stake in shares of Trade Desk in the fourth quarter valued at approximately $35,000. Avior Wealth Management LLC grew its position in shares of Trade Desk by 37.7% in the third quarter. Avior Wealth Management LLC now owns 365 shares of the technology company’s stock valued at $40,000 after purchasing an additional 100 shares during the last quarter. Finally, Brown Lisle Cummings Inc. boosted its position in Trade Desk by 66.7% during the third quarter. Brown Lisle Cummings Inc. now owns 375 shares of the technology company’s stock worth $41,000 after acquiring an additional 150 shares during the last quarter. 67.77% of the stock is owned by hedge funds and other institutional investors.

Analyst Ratings Changes

TTD has been the topic of a number of recent analyst reports. Benchmark reaffirmed a “sell” rating and set a $57.00 price target on shares of Trade Desk in a research note on Friday, November 8th. Wells Fargo & Company decreased their price target on shares of Trade Desk from $142.00 to $101.00 and set an “overweight” rating for the company in a report on Friday. Wedbush lifted their price objective on shares of Trade Desk from $135.00 to $145.00 and gave the company an “outperform” rating in a research report on Monday, January 6th. New Street Research upgraded shares of Trade Desk from a “sell” rating to a “neutral” rating and boosted their price target for the stock from $85.00 to $115.00 in a research report on Monday, November 25th. Finally, JMP Securities dropped their target price on shares of Trade Desk from $150.00 to $115.00 and set a “market outperform” rating on the stock in a report on Thursday. One analyst has rated the stock with a sell rating, five have issued a hold rating, twenty-four have assigned a buy rating and one has given a strong buy rating to the company. Based on data from MarketBeat, the stock currently has a consensus rating of “Moderate Buy” and an average target price of $119.77.

Trade Desk Price Performance

Shares of Trade Desk stock opened at $80.16 on Friday. The Trade Desk, Inc. has a 1 year low of $73.68 and a 1 year high of $141.53. The firm has a market cap of $39.56 billion, a PE ratio of 131.41, a P/E/G ratio of 3.63 and a beta of 1.45. The stock has a fifty day moving average price of $120.93 and a 200-day moving average price of $115.22.

Trade Desk (NASDAQ:TTD) last announced its quarterly earnings data on Wednesday, February 12th. The technology company reported $0.36 earnings per share for the quarter, missing the consensus estimate of $0.57 by ($0.21). Trade Desk had a return on equity of 13.17% and a net margin of 13.34%. As a group, equities analysts anticipate that The Trade Desk, Inc. will post 0.87 EPS for the current fiscal year.

Trade Desk declared that its board has authorized a stock repurchase plan on Wednesday, February 12th that permits the company to buyback $564.00 million in shares. This buyback authorization permits the technology company to buy up to 0.9% of its stock through open market purchases. Stock buyback plans are generally a sign that the company’s board of directors believes its stock is undervalued.

Insider Activity

In other news, insider Jay R. Grant sold 18,524 shares of the company’s stock in a transaction on Monday, December 30th. The stock was sold at an average price of $119.35, for a total transaction of $2,210,839.40. Following the transaction, the insider now directly owns 169,464 shares of the company’s stock, valued at $20,225,528.40. This represents a 9.85 % decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available through the SEC website. Also, insider Samantha Jacobson sold 4,298 shares of the company’s stock in a transaction on Tuesday, January 28th. The shares were sold at an average price of $118.56, for a total value of $509,570.88. Following the sale, the insider now owns 90,709 shares of the company’s stock, valued at approximately $10,754,459.04. This trade represents a 4.52 % decrease in their position. The disclosure for this sale can be found here. In the last 90 days, insiders sold 41,029 shares of company stock worth $5,004,296. 9.72% of the stock is currently owned by insiders.

Trade Desk Profile

The Trade Desk, Inc operates as a technology company in the United States and internationally. The company offers a self-service cloud-based platform that allows buyers to plan, manage, optimize, and measure data-driven digital advertising campaigns across various ad formats and channels, including video, display, audio, digital-out-of-home, native, and social on various devices, such as computers, mobile devices, televisions, and streaming devices.