Diversify Advisory Services LLC Acquires 71 Shares of Booking Holdings Inc. (NASDAQ:BKNG)

Diversify Advisory Services LLC raised its stake in Booking Holdings Inc. (NASDAQ:BKNG) by 102.9% in the 4th quarter, HoldingsChannel reports. The firm owned 140 shares of the business services provider’s stock after acquiring an additional 71 shares during the quarter. Diversify Advisory Services LLC’s holdings in Booking were worth $664,000 as of its most recent SEC filing.

Other institutional investors and hedge funds have also added to or reduced their stakes in the company. Jamison Private Wealth Management Inc. acquired a new position in Booking during the third quarter worth $25,000. West Financial Advisors LLC purchased a new stake in shares of Booking in the third quarter worth approximately $29,000. Addison Advisors LLC grew its holdings in Booking by 80.0% during the third quarter. Addison Advisors LLC now owns 9 shares of the business services provider’s stock worth $38,000 after buying an additional 4 shares in the last quarter. Carmichael Hill & Associates Inc. lifted its position in shares of Booking by 66.7% during the third quarter. Carmichael Hill & Associates Inc. now owns 10 shares of the business services provider’s stock valued at $42,000 after purchasing an additional 4 shares in the last quarter. Finally, Friedenthal Financial purchased a new position in shares of Booking in the 4th quarter worth approximately $50,000. Institutional investors own 92.42% of the company’s stock.

Analyst Ratings Changes

BKNG has been the topic of several research analyst reports. Robert W. Baird assumed coverage on Booking in a research report on Wednesday, November 27th. They issued an “outperform” rating and a $5,850.00 price objective on the stock. Mizuho upped their price objective on Booking from $5,400.00 to $6,000.00 and gave the company an “outperform” rating in a research note on Thursday, December 19th. StockNews.com upgraded Booking from a “hold” rating to a “buy” rating in a research note on Saturday, November 9th. Morgan Stanley increased their price target on Booking from $4,600.00 to $5,000.00 and gave the stock an “equal weight” rating in a research note on Monday, January 13th. Finally, DA Davidson boosted their price objective on Booking from $4,100.00 to $5,005.00 and gave the company a “buy” rating in a research note on Thursday, October 31st. Ten equities research analysts have rated the stock with a hold rating, twenty-one have given a buy rating and two have assigned a strong buy rating to the company. According to MarketBeat.com, Booking has an average rating of “Moderate Buy” and a consensus target price of $4,997.64.

Booking Price Performance

NASDAQ BKNG opened at $4,686.41 on Wednesday. Booking Holdings Inc. has a 1 year low of $3,180.00 and a 1 year high of $5,337.24. The stock has a market capitalization of $155.12 billion, a PE ratio of 31.80, a PEG ratio of 1.67 and a beta of 1.41. The business’s 50-day moving average is $5,049.41 and its 200 day moving average is $4,391.39.

Booking Dividend Announcement

The business also recently declared a quarterly dividend, which was paid on Tuesday, December 31st. Investors of record on Friday, December 6th were given a dividend of $8.75 per share. This represents a $35.00 annualized dividend and a dividend yield of 0.75%. The ex-dividend date of this dividend was Friday, December 6th. Booking’s dividend payout ratio is currently 23.75%.

Booking Company Profile

Booking Holdings Inc, formerly The Priceline Group Inc, is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands.