Mayfair Advisory Group LLC Purchases Shares of 203 ServiceNow, Inc. (NYSE:NOW)

Mayfair Advisory Group LLC acquired a new position in ServiceNow, Inc. (NYSE:NOW) during the 4th quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The institutional investor acquired 203 shares of the information technology services provider’s stock, valued at approximately $215,000.

A number of other hedge funds and other institutional investors have also made changes to their positions in the company. Dimensional Fund Advisors LP boosted its holdings in ServiceNow by 17.0% during the second quarter. Dimensional Fund Advisors LP now owns 274,844 shares of the information technology services provider’s stock worth $216,207,000 after buying an additional 39,984 shares in the last quarter. Total Clarity Wealth Management Inc. raised its holdings in ServiceNow by 33.1% in the 2nd quarter. Total Clarity Wealth Management Inc. now owns 438 shares of the information technology services provider’s stock worth $345,000 after purchasing an additional 109 shares during the period. Citizens Financial Group Inc. RI boosted its position in ServiceNow by 209.8% during the second quarter. Citizens Financial Group Inc. RI now owns 3,021 shares of the information technology services provider’s stock worth $2,377,000 after purchasing an additional 2,046 shares in the last quarter. WealthPLAN Partners LLC increased its position in shares of ServiceNow by 3.8% in the second quarter. WealthPLAN Partners LLC now owns 3,258 shares of the information technology services provider’s stock valued at $2,563,000 after buying an additional 118 shares in the last quarter. Finally, Lmcg Investments LLC raised its stake in shares of ServiceNow by 2.6% during the 2nd quarter. Lmcg Investments LLC now owns 16,557 shares of the information technology services provider’s stock worth $13,025,000 after buying an additional 414 shares during the period. Institutional investors and hedge funds own 87.18% of the company’s stock.

Wall Street Analyst Weigh In

NOW has been the topic of a number of research analyst reports. Canaccord Genuity Group lifted their price target on shares of ServiceNow from $1,000.00 to $1,200.00 and gave the company a “buy” rating in a research note on Friday, December 20th. The Goldman Sachs Group lifted their target price on shares of ServiceNow from $1,050.00 to $1,200.00 and gave the company a “buy” rating in a research report on Friday, January 10th. Sanford C. Bernstein upped their price target on shares of ServiceNow from $906.00 to $913.00 and gave the stock an “outperform” rating in a research report on Thursday, October 24th. Raymond James began coverage on ServiceNow in a report on Tuesday, December 24th. They issued an “outperform” rating and a $1,200.00 price objective on the stock. Finally, Truist Financial increased their target price on ServiceNow from $900.00 to $1,100.00 and gave the company a “hold” rating in a report on Thursday, December 12th. One equities research analyst has rated the stock with a sell rating, three have assigned a hold rating, twenty-five have issued a buy rating and one has given a strong buy rating to the stock. Based on data from MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and a consensus target price of $1,071.39.

ServiceNow Price Performance

NOW stock opened at $1,029.85 on Wednesday. ServiceNow, Inc. has a 52-week low of $637.99 and a 52-week high of $1,157.90. The company has a quick ratio of 1.13, a current ratio of 1.13 and a debt-to-equity ratio of 0.16. The stock has a market cap of $212.15 billion, a price-to-earnings ratio of 160.16, a price-to-earnings-growth ratio of 6.43 and a beta of 0.99. The business has a fifty day moving average of $1,066.34 and a two-hundred day moving average of $927.52.

ServiceNow (NYSE:NOW) last issued its quarterly earnings data on Wednesday, October 23rd. The information technology services provider reported $3.72 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $3.46 by $0.26. ServiceNow had a return on equity of 16.03% and a net margin of 12.77%. The firm had revenue of $2.80 billion during the quarter, compared to the consensus estimate of $2.75 billion. During the same period last year, the company earned $1.21 EPS. The company’s quarterly revenue was up 22.2% on a year-over-year basis. As a group, research analysts anticipate that ServiceNow, Inc. will post 7.07 earnings per share for the current year.

Insider Buying and Selling

In related news, insider Jacqueline P. Canney sold 76 shares of the firm’s stock in a transaction dated Friday, November 8th. The stock was sold at an average price of $1,010.94, for a total transaction of $76,831.44. Following the completion of the transaction, the insider now directly owns 3,027 shares in the company, valued at $3,060,115.38. This trade represents a 2.45 % decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available through this link. Also, CEO William R. Mcdermott sold 12,271 shares of the business’s stock in a transaction dated Tuesday, November 19th. The stock was sold at an average price of $997.67, for a total transaction of $12,242,408.57. Following the sale, the chief executive officer now owns 2,595 shares in the company, valued at $2,588,953.65. This trade represents a 82.54 % decrease in their ownership of the stock. The disclosure for this sale can be found here. In the last quarter, insiders sold 20,276 shares of company stock valued at $20,535,115. Company insiders own 0.25% of the company’s stock.

ServiceNow Profile

ServiceNow, Inc provides end to-end intelligent workflow automation platform solutions for digital businesses in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company operates the Now platform for end-to-end digital transformation, artificial intelligence, machine learning, robotic process automation, process mining, performance analytics, and collaboration and development tools.