Alarum Technologies (NASDAQ:ALAR – Get Free Report) and Domo (NASDAQ:DOMO – Get Free Report) are both small-cap business services companies, but which is the better business? We will compare the two businesses based on the strength of their institutional ownership, profitability, valuation, analyst recommendations, earnings, risk and dividends.
Analyst Recommendations
This is a summary of current ratings and target prices for Alarum Technologies and Domo, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Alarum Technologies | 0 | 0 | 3 | 0 | 3.00 |
| Domo | 0 | 4 | 1 | 0 | 2.20 |
Alarum Technologies presently has a consensus target price of $29.00, suggesting a potential upside of 166.06%. Domo has a consensus target price of $10.10, suggesting a potential upside of 42.86%. Given Alarum Technologies’ stronger consensus rating and higher probable upside, equities analysts clearly believe Alarum Technologies is more favorable than Domo.
Risk & Volatility
Profitability
This table compares Alarum Technologies and Domo’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Alarum Technologies | 22.21% | 46.33% | 31.59% |
| Domo | -26.05% | N/A | -39.27% |
Institutional and Insider Ownership
3.2% of Alarum Technologies shares are owned by institutional investors. Comparatively, 76.6% of Domo shares are owned by institutional investors. 2.7% of Alarum Technologies shares are owned by company insiders. Comparatively, 14.0% of Domo shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
Earnings & Valuation
This table compares Alarum Technologies and Domo”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Alarum Technologies | $31.56 million | 2.38 | -$5.53 million | $1.08 | 10.09 |
| Domo | $318.46 million | 0.87 | -$75.57 million | ($2.19) | -3.23 |
Alarum Technologies has higher earnings, but lower revenue than Domo. Domo is trading at a lower price-to-earnings ratio than Alarum Technologies, indicating that it is currently the more affordable of the two stocks.
Summary
Alarum Technologies beats Domo on 10 of the 14 factors compared between the two stocks.
About Alarum Technologies
Alarum Technologies Ltd. provides internet access and web data collection solutions in North, South, and Central America, Europe, Southeast Asia, the Middle East, and Africa. The company operates through two segments, Enterprise Internet Access Solutions and Consumer Internet Access Solutions. The company offers security blanket against ransomware, viruses, phishing, and other online threats, as well as secured and encrypted connection, masking the customers online activity and keeping them safe from hackers. It also provides privacy solutions and services, a software solution that uses an encryption protocol which is defined upon the process being used to generate a secured encrypted path and keep the users' data private and safe; and web data collection solution allows organizations to collect vast amounts of web and internet data by simultaneously connecting to the Internet from different IP addresses. In addition, the company offers static residential proxy network, rotating residential proxy network, data center proxy network, premium dedicated static residential proxies, mobile proxies, SERP data collection service, and social data collection service, as well as advertising services to enterprise customers. The company offers its products through resellers and internet service providers. It serves advertising and media companies, financial organizations, cyber security companies, industrial and commercial companies, online companies, education institutions, and AI recruitment market and other sectors. The company was formerly known as Safe-T Group Ltd. and changed its name to Alarum Technologies Ltd. in January 2023. Alarum Technologies Ltd. was founded in 2013 and is headquartered in Tel Aviv, Israel.
About Domo
Domo, Inc., together with its subsidiaries, operates a cloud-based business intelligence platform in North America, Western Europe, Canada, Australia, and Japan. Its platform digitally connects from the chief executive officer to the frontline employee with the various people, data, and systems in an organization, as well as giving them access to real-time data and insights, and allowing them to manage business via various browsers and visualization engines accessible across laptops, TV screens, monitors, tablets, and smartphones. The company was formerly known as Domo Technologies, Inc. and changed its name to Domo, Inc. in December 2011. Domo, Inc. was incorporated in 2010 and is headquartered in American Fork, Utah.
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