Harley-Davidson (NYSE:HOG) Cut to “Sell” at StockNews.com

Harley-Davidson (NYSE:HOG) was downgraded by StockNews.com from a “hold” rating to a “sell” rating in a report issued on Friday.

A number of other equities analysts have also weighed in on the company. Citigroup decreased their price target on Harley-Davidson from $39.00 to $34.00 and set a “neutral” rating for the company in a research report on Friday, October 25th. Bank of America cut their price objective on shares of Harley-Davidson from $50.00 to $45.00 and set a “buy” rating on the stock in a research report on Tuesday, October 15th. Robert W. Baird downgraded Harley-Davidson from an “outperform” rating to a “neutral” rating and decreased their price target for the stock from $44.00 to $40.00 in a research note on Wednesday, October 2nd. Baird R W lowered Harley-Davidson from a “strong-buy” rating to a “hold” rating in a report on Wednesday, October 2nd. Finally, UBS Group decreased their target price on shares of Harley-Davidson from $40.00 to $35.00 and set a “neutral” rating on the stock in a research report on Thursday. One equities research analyst has rated the stock with a sell rating, four have given a hold rating and four have assigned a buy rating to the company’s stock. According to MarketBeat, Harley-Davidson currently has an average rating of “Hold” and an average price target of $42.57.

Harley-Davidson Stock Performance

HOG traded down $0.30 during trading hours on Friday, hitting $32.92. 1,268,062 shares of the stock were exchanged, compared to its average volume of 1,772,260. The stock has a 50-day simple moving average of $35.56 and a 200-day simple moving average of $35.27. The company has a debt-to-equity ratio of 1.38, a current ratio of 1.41 and a quick ratio of 1.25. Harley-Davidson has a 12 month low of $26.35 and a 12 month high of $44.16. The stock has a market cap of $4.33 billion, a price-to-earnings ratio of 7.41, a price-to-earnings-growth ratio of 0.43 and a beta of 1.46.

Harley-Davidson announced that its board has authorized a share repurchase plan on Thursday, July 25th that authorizes the company to buyback $1.00 billion in shares. This buyback authorization authorizes the company to reacquire up to 19.4% of its shares through open market purchases. Shares buyback plans are usually an indication that the company’s board believes its stock is undervalued.

Insider Buying and Selling at Harley-Davidson

In related news, Director Maryrose Sylvester sold 4,278 shares of the company’s stock in a transaction that occurred on Wednesday, October 30th. The stock was sold at an average price of $32.25, for a total value of $137,965.50. Following the sale, the director now owns 17,687 shares in the company, valued at $570,405.75. This represents a 0.00 % decrease in their position. The transaction was disclosed in a filing with the SEC, which is available at this hyperlink. 0.87% of the stock is currently owned by corporate insiders.

Institutional Inflows and Outflows

A number of hedge funds have recently bought and sold shares of HOG. Prospera Private Wealth LLC acquired a new position in shares of Harley-Davidson during the third quarter valued at about $35,000. Ashton Thomas Securities LLC acquired a new position in shares of Harley-Davidson during the 3rd quarter worth approximately $38,000. Signaturefd LLC boosted its holdings in Harley-Davidson by 46.8% in the 2nd quarter. Signaturefd LLC now owns 1,872 shares of the company’s stock worth $63,000 after buying an additional 597 shares during the last quarter. Fifth Third Bancorp raised its stake in Harley-Davidson by 19.5% in the 2nd quarter. Fifth Third Bancorp now owns 1,970 shares of the company’s stock valued at $66,000 after purchasing an additional 322 shares during the last quarter. Finally, GAMMA Investing LLC increased its holdings in shares of Harley-Davidson by 19.0% in the second quarter. GAMMA Investing LLC now owns 2,008 shares of the company’s stock valued at $67,000 after purchasing an additional 320 shares during the last quarter. Institutional investors own 85.10% of the company’s stock.

Harley-Davidson Company Profile

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.