Creative Realities, Inc. (NASDAQ:CREX) Major Shareholder Laurence W. Lytton Sells 4,600 Shares

Creative Realities, Inc. (NASDAQ:CREX) major shareholder Laurence W. Lytton sold 4,600 shares of the business’s stock in a transaction dated Thursday, January 18th. The shares were sold at an average price of $2.67, for a total transaction of $12,282.00. Following the completion of the transaction, the insider now directly owns 1,047,604 shares of the company’s stock, valued at $2,797,102.68. The trade was a 0.00 % decrease in their position. The sale was disclosed in a legal filing with the SEC, which can be accessed through the SEC website. Major shareholders that own 10% or more of a company’s shares are required to disclose their sales and purchases with the SEC.

Creative Realities Price Performance

Shares of NASDAQ CREX opened at $4.55 on Thursday. The company has a 50-day simple moving average of $4.46 and a 200-day simple moving average of $4.19. The company has a market cap of $47.53 million, a PE ratio of -21.67 and a beta of 3.26. Creative Realities, Inc. has a 12 month low of $1.64 and a 12 month high of $5.20.

Creative Realities (NASDAQ:CREX) last released its earnings results on Wednesday, August 14th. The company reported ($0.06) EPS for the quarter, hitting the consensus estimate of ($0.06). The firm had revenue of $13.12 million during the quarter, compared to analysts’ expectations of $12.90 million. Creative Realities had a negative net margin of 2.40% and a positive return on equity of 0.23%. During the same period in the previous year, the company earned ($0.19) EPS. On average, analysts anticipate that Creative Realities, Inc. will post -0.07 EPS for the current year.

Institutional Investors Weigh In On Creative Realities

Hedge funds and other institutional investors have recently made changes to their positions in the business. Thompson Siegel & Walmsley LLC purchased a new position in Creative Realities during the second quarter worth about $206,000. Dimensional Fund Advisors LP increased its stake in shares of Creative Realities by 370.9% during the 2nd quarter. Dimensional Fund Advisors LP now owns 49,020 shares of the company’s stock valued at $230,000 after acquiring an additional 38,610 shares during the last quarter. Finally, Essex Investment Management Co. LLC purchased a new position in shares of Creative Realities during the 3rd quarter worth about $118,000. Hedge funds and other institutional investors own 41.32% of the company’s stock.

About Creative Realities

Creative Realities, Inc, together with its subsidiaries, provides digital marketing technology and solutions in the United States and internationally. It offers digital signage and media solutions to enhance communications in a wide-ranging variety of out-of-home environments. The company’s solutions include digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and web-based media that enables its customers to engage with their consumers.