comScore (NASDAQ:SCOR) Rating Increased to Buy at StockNews.com

StockNews.com upgraded shares of comScore (NASDAQ:SCOR) from a hold rating to a buy rating in a report released on Tuesday.

A number of other equities analysts have also recently weighed in on the company. Needham & Company LLC lowered their price target on comScore from $17.00 to $13.50 and set a buy rating for the company in a report on Wednesday, August 7th. Craig Hallum reiterated a hold rating and set a $8.00 price target (down from $18.00) on shares of comScore in a research report on Thursday, August 29th.

comScore Stock Performance

NASDAQ SCOR opened at $7.14 on Tuesday. The business has a fifty day moving average price of $8.93 and a 200 day moving average price of $12.44. The company has a market cap of $34.91 million, a P/E ratio of -0.40 and a beta of 1.09. comScore has a one year low of $6.12 and a one year high of $20.97.

comScore (NASDAQ:SCOR) last announced its quarterly earnings data on Tuesday, August 6th. The company reported ($1.19) earnings per share (EPS) for the quarter, missing the consensus estimate of ($0.18) by ($1.01). comScore had a negative net margin of 7.96% and a negative return on equity of 47.80%. The business had revenue of $85.84 million for the quarter, compared to analysts’ expectations of $88.70 million. During the same period in the prior year, the company posted ($2.20) EPS. As a group, sell-side analysts predict that comScore will post -2.85 EPS for the current fiscal year.

Institutional Trading of comScore

An institutional investor recently bought a new position in comScore stock. Victory Capital Management Inc. bought a new position in shares of comScore, Inc. (NASDAQ:SCOR) in the 4th quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund bought 5,080 shares of the company’s stock, valued at approximately $85,000. Victory Capital Management Inc. owned about 0.11% of comScore as of its most recent SEC filing. Institutional investors and hedge funds own 42.15% of the company’s stock.

comScore Company Profile

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.