Needham & Company LLC Lowers comScore (NASDAQ:SCOR) Price Target to $13.50

comScore (NASDAQ:SCOR) had its target price reduced by Needham & Company LLC from $17.00 to $13.50 in a research note issued to investors on Wednesday morning, Benzinga reports. They currently have a buy rating on the stock.

SCOR has been the subject of several other research reports. Craig Hallum dropped their target price on comScore from $24.00 to $18.00 and set a buy rating for the company in a research report on Wednesday, May 8th. StockNews.com upgraded comScore from a hold rating to a buy rating in a research report on Thursday, August 1st.

comScore Price Performance

Shares of SCOR stock traded down $0.52 during trading hours on Wednesday, hitting $7.49. The stock had a trading volume of 24,184 shares, compared to its average volume of 19,244. The stock has a market capitalization of $36.18 million, a price-to-earnings ratio of -0.41 and a beta of 1.20. comScore has a one year low of $7.11 and a one year high of $20.97. The stock’s 50-day moving average price is $13.24 and its two-hundred day moving average price is $15.11.

comScore (NASDAQ:SCOR) last released its quarterly earnings results on Tuesday, August 6th. The company reported ($1.19) EPS for the quarter, missing the consensus estimate of ($0.18) by ($1.01). comScore had a negative return on equity of 44.36% and a negative net margin of 7.96%. The company had revenue of $85.84 million during the quarter, compared to analysts’ expectations of $88.70 million. During the same quarter in the prior year, the business posted ($2.20) EPS. As a group, equities research analysts predict that comScore will post 0.39 earnings per share for the current fiscal year.

Institutional Trading of comScore

A hedge fund recently raised its stake in comScore stock. Vanguard Group Inc. lifted its position in comScore, Inc. (NASDAQ:SCOR) by 1.2% in the first quarter, according to its most recent Form 13F filing with the SEC. The firm owned 174,826 shares of the company’s stock after purchasing an additional 2,121 shares during the period. Vanguard Group Inc. owned 3.63% of comScore worth $2,692,000 at the end of the most recent quarter. 42.15% of the stock is currently owned by institutional investors and hedge funds.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.