Massimo Group (NASDAQ:MAMO) vs. Polaris (NYSE:PII) Critical Survey

Massimo Group (NASDAQ:MAMO) and Polaris (NYSE:PII) are both consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their analyst recommendations, profitability, earnings, institutional ownership, valuation, dividends and risk.

Insider and Institutional Ownership

88.1% of Polaris shares are held by institutional investors. 3.1% of Polaris shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Analyst Recommendations

This is a summary of current recommendations for Massimo Group and Polaris, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Massimo Group	0	0	0	0	N/A
Polaris	0	8	3	0	2.27

Polaris has a consensus price target of $88.09, indicating a potential upside of 20.71%. Given Polaris’ higher possible upside, analysts clearly believe Polaris is more favorable than Massimo Group.

Profitability

This table compares Massimo Group and Polaris’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Massimo Group	N/A	N/A	N/A
Polaris	4.63%	31.39%	7.58%

Earnings & Valuation

This table compares Massimo Group and Polaris’ revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Massimo Group	$126.35 million	1.27	$10.41 million	N/A	N/A
Polaris	$8.93 billion	0.46	$502.80 million	$6.82	10.70

Polaris has higher revenue and earnings than Massimo Group.

Summary

Polaris beats Massimo Group on 9 of the 10 factors compared between the two stocks.

About Massimo Group

Massimo Group, through its subsidiaries, engages in the manufacturing and sale of utility terrain vehicles, all-terrain vehicles, and pontoon and tritoon boats. The company also offers motorcycles, scooters, golf carts, and go karts and balance bikes, as well as snow equipment. In addition, it provides accessories, including EV chargers, electric coolers, power stations, and portable solar panels. The company sells its products through a network of dealerships, distributors, and chain stores, as well as the e-commerce marketplace. Massimo Group was founded in 2009 and is based in Garland, Texas.

About Polaris

Polaris Inc. designs, engineers, manufactures, and markets powersports vehicles in the United States, Canada, and internationally. It operates through three segments: Off-Road, On-Road, and Marine. The company offers off-road vehicles (ORVs), including all-terrain vehicles and side-by-side vehicles; military and commercial ORVs; snowmobiles; motorcycles; and moto-roadsters, quadricycles, and boats. It also provides ORV accessories comprising winches, bumper/brushguards, plows, racks, wheels and tires, pull-behinds, cab systems, lighting and audio systems, cargo box accessories, tracks, and oil; snowmobile accessories, which include covers, traction products, reverse kits, electric starters, tracks, bags, windshields, oil, and lubricants; and motorcycle accessories, such as saddle bags, handlebars, backrests, exhausts, windshields, seats, oil, and various chrome accessories. In addition, the company offers light duty hauling and passenger vehicles; gear and apparel, such as helmets, goggles, jackets, gloves, boots, bibs, hats, pants, and leathers; and pontoon and deck boats. The company provides its products through dealers and distributors, and online; and retail and e-commerce marketplaces. The company was formerly known as Polaris Industries Inc. Polaris Inc. was founded in 1945 and is headquartered in Medina, Minnesota.